Helping Google Fiber make better connections.
Since 2010, Google Fiber has worked to help all communities—big, small, urban, rural, and everywhere in between—get access to internet that’s fast, reliable, fairly-priced, and open. Nineteen cities later, Google Fiber needed exciting new ways to deliver that message. We amplified their mission by simplifying their brand. Through an evolving approach, we brought the same energy and life to the work that Google Fiber internet brings to your home. Because better internet means a better whole-home experience—we just helped make the connection.
We needed to make the technology easier to understand and show people everything they can do with Google Fiber.
We created fun, simple illustrations and messaging to help guide you through exploring your internet—from video, email, and print to experiential moments and an internet delivery van.