Oysters have been a culinary delicacy in our country for centuries. Their place of origin and the conditions they are raised in, play a major part in the flavors, textures and character of the oyster. The Gulf Oyster Industry Council commissioned Big to create a Gulf Coast Oyster Field Guide – the first of its kind – that would cover the history, geography, and flavors of oysters caught and farmed in all five Gulf States. We sent a team from Big to travel the Texas Coast to the Florida Panhandle, sampling oysters from every region while speaking with members of the industry at each checkpoint. The end result: a user-friendly pocket guide with detailed maps and characteristics of oysters across the region, prompting readers to ask for specific oysters by locale.