The Jacksonville Aviation Authority governs four different airports with four very distinct personalities, and they wanted to create an umbrella brand for the Authority without sacrificing the individual identities of each facility. Our solution was a family of logos: a cohesive system of color-coded marks inspired by the golden age of commercial aviation that mirrored the overall brand.

We also proposed name changes to two airports so that each name reflected the purpose of those facilities and modernized each moniker. The tagline—Going beyond, daily—is a statement both of the far-reaching destinations the airport represents and the nature of the customer service they provide every day.