Barbecue in the South isn’t a meal—it’s an institution. The slowness. The patience. The acute attention to detail. The passing down of a generations-deep sauce recipe. It’s the quintessential Southern food, and the perfect depiction of the how we do things down here.

So when we were called upon by the legendary Jim ‘N Nick’s Bar-B-Q to give their iconic identity an update, we knew their brand required that same recipe of tender love and care to get it right.