Jones Valley Teaching Farm is one of Birmingham’s most vocal and active champions of healthy eating and nutrition education for children. As a nonprofit, they rely heavily on donations from private companies and citizens to fund their mission, so when they asked us for help renaming the annual “Twilight Supper” on the Farm—their biggest, most important fundraising event—we were absolutely thrilled to contribute.

But instead of renaming the iconic event, we chose to brand those who would be attending it. After all, these people aren’t just plunking down $1,000 each to enjoy one special outdoor meal—they’re part of something much bigger. They’re making a real investment in the future of our community. Inspired by the secret societies of old, The Benevolent Order of the Long Table was born.