The University of Montevallo is a unique place. As Alabama’s only public liberal arts university, it attracts an incredibly diverse yet likeminded group of individuals with a passion to create their own path instead of following those more traveled. Our goal with the campaign was simple: help the university embrace their core as the smart choice for independently minded students. Because, in truth, no other school positions themselves as the creative choice—and no other school could defend that position like Montevallo.