Birmingham’s recent downtown revitalization meant its residents were in need of a more modern approach for getting places, like minor league baseball games, local boutiques, craft breweries, multi-purpose parks, and the endless list of critically-acclaimed restaurants that were popping up all over the map.

This general consensus—a desire to build off the positive momentum in our city to continue its improvement—is how the partnership between REV Birmingham and the Regional Planning Commission of Greater Birmingham was formed.

And we’re thankful it was because two years later, Big was chosen to lead the branding and strategic launch efforts for Alabama’s first bikeshare program. ZYP is not simply an onomatopoeia or a fun way to describe what riders can do with the bikes. Our idea also stretches the value of a sound in many directions.

To us, ZYP doesn’t just simply represent a different means of travel; it means a different way of thinking. To us, the name demonstrates the commitment to take Birmingham to new places and new directions. And to us, ZYP doesn’t just simply represent a different means of travel; it means a different way of thinking. To us, the name demonstrates the commitment to take Birmingham to new places and new directions.