6 consecutive National Championships ain’t half bad.
In the world of College Football, no one can hang with the Southeastern Conference. But at Big, we’re proud to say we’ve been hanging with the SEC as of late to help them introduce Missouri and Texas A&M into the greatest conference in the history of college football. The campaign started with outdoor boards in major Mizzou and A&M markets, officially welcoming them to the conference.
At Big, we love a good partnership – especially when it means associating a fledgling brand we serve with a fantastically well-known and respected one. And in the process of developing the brand for Alabama Gulf Seafood, we set our sights pretty high. Or, in this case, deep.
Because we tend to be curators of culture, we’d begun following men’s fashion designer Billy Reid quite closely. Not only are his clothes on-point with the current national apex of Southern culture, they’re just plain awesome. Through our observation of this meteoric fashion brand, we noticed that Billy likes to find relevant Southern causes to share a portion of his profits with. And since Billy’s flagship store (outside of the one on Bond St. in NYC) is in The Shoals area of North Alabama, we figured there was no time like the present to see if he’d be up for some collaboration.
We’d like to wish a BIG Happy Birthday to our fearless leader, John Montgomery. Thank you for inspiring us, challenging us and helping us grow into better people every day. And thanks for giving us a really good excuse to leave our desks to indulge in ice cream. We wish you all the best for year “23″ and are excited to be with you along the ride.
