There are four distinct airports in the JAA family.  Cecil Airport is a large facility that’s home to aviation-related businesses from around the world, as well as aviation training programs in partnership with a local technical college and military. Herlong Airport is a recreational airport frequented by sky divers, training pilots, gliders and the wilder side of aviation. Jacksonville Executive Airport at Craig Field is the airport targeting corporate general aviation. And Jacksonville International Airport is the main commercial airport.
 
You can see that each facility is drastically different. Still, Big needed to develop a single brand image for the aviation authority and its facilities—provide a family of logos indicating a direct relationship with the Jacksonville Aviation Authority.  Along the way, Big proposed name changes to two airports so that each name reflected the purpose of those facilities and modernize each moniker. The name changes occurred at Jacksonville Executive Airport at Craig Field. It was originally known simply as Craig Field. The other airport receiving a name change was Cecil Airport, which was originally known as Cecil Field.
 
This campaign launched in the spring. In the first year creative for JAA, JIA and Cecil Airport was developed for use in a paid media schedule (TV, print, online, outdoor), at community trade shows and international air shows. There is also internal signage with brand personality messages that will be placed inside the commercial airport this year.