Exemplifying Big’s culture of delivering powerful results for clients, Ashley Foster, APR, Director of Strategic Communications, has been awarded the American Advertising Federation’s Birmingham Ten Award in the public relations category. The AAF presented Ashley with this award based on her proven ability to communicate strategic messaging for a diverse group of client brands to local, regional, and national audiences.

An accredited Public Relations (APR) professional, Ashley serves on the board of both the Public Relations Society of America (PRSA) Alabama Chapter and REV Birmingham. She is also a member of the Public Relations Council of Alabama Birmingham (PRCA-B) and the Southern Public Relations Federation.

A 20-plus year public relations industry veteran, Ashley is the common denominator across Big’s clientele. From the GuideSafe Platform for statewide college re-entry during the pandemic to the launch of Apple-backed Ed Farm, and AlabamaCounts! 2020 Census efforts, Ashley was the sustaining force that drove each campaign to ensure success. She has played a key role in numerous statewide events, long-running campaigns, and game-changing Birmingham initiatives, including Google, Birmingham Legion FC, Birmingham’s Bring AtoB campaign for Amazon HQ2, and more.

Under her leadership, Big has directed numerous award-winning PR campaigns for multiple clients, including a recent national PRNews Platinum Award for Ed Farm in the Community Relations category. Her strategic approach to short- and long-term public relations planning and execution has been validated time and time again, and she is also a trusted crisis communications professional providing invaluable counsel to clients during various crisis scenarios.

Whether working on branded campaigns, directing crisis communications for clients, or serving on panels across Alabama with fellow PR practitioners, Ashley is truly a consummate professional who makes a difference for Big’s clientele. She is a seasoned public relations professional and can be counted on to produce measurable results across multiple client accounts.

For these reasons, plus many more, Big is proud to have Ashley on board and celebrates this outstanding accomplishment alongside her. For more information about the AAF Birmingham Ten Awards and the organization, please visit https://aafbirmingham.com/ten-awards/awards/.

Want to Talk?

Niki Lim Roden

Director of Business Development