Big’s Integrated Alabama Gulf Seafood Campaign Earns ADDY Best in Show

While Big Communications took home an array of Gold and Silver hardware from the recent Birmingham Advertising Federation’s Annual ADDY awards celebration – held Friday, Feb. 18 – it was the agency’s refreshed, integrated campaign for its Alabama Gulf Seafood brand that earned the coveted ‘Best in Show’ distinction. 

The campaign, implemented on behalf of the Alabama Seafood Marketing Commission, showcased not only Alabama’s bountiful and varying seafood options, but also those individuals that fuel this fruitful in-state industry. 

“We are approaching the 10^th anniversary of the Alabama Gulf Seafood launch, and to see the brand continuing to inspire is truly unique,” said Big CEO and Founder, John Montgomery. “We love how this brand has taken on different iterations and actions over the last decade and are proud of how the Big team continues to showcase Alabama’s seafood industry in new, effective and creative ways.”

As part of Alabama Gulf Seafood’s overall ‘Best in Show’ win were several individual award-winning components.  The brand earned Gold ADDYs in both Spot and Cinematography categories for its longform oyster video titled Merroir. Big also took home a Silver ADDY in Photography.

In addition to Best in Show, Big Executive Creative Director Aaron Gresham also took home a top individual award for Designer of the Year. While he is a past three-time ADDY Creative Director of The Year, as well as ADDY Art Director of The Year, this is Gresham’s first ADDY Designer of The Year award distinction.

A full list of Big’s 2022 ADDY Award wins is below.

For more information about the 2022 ADDY Awards, visit here.